Here to help you make sense of it all
Coana exists because execution is no longer the hard part: judgment is.
Marketing has never moved faster: new platforms, new technologies, new advice, new ways of doing things seem to appear every day. For many founders, teams, and business owners, it can feel overwhelming.
Coana was created to make it all easier to understand, easier to navigate, and more approachable to the people building businesses every day.
Whether you're launching something new, navigating growth, or simply trying to make sense of your next step, our role is to bring clarity, direction, and confidence to the journey.
Hey! I'm Nathalie
I am passionate about taking an idea and turning it into a brand ready for market, with a clear narrative, positioning, and purpose.
Over the past 20 years, I've had quite the multifaceted experience - I worked across design and creative, client servicing, marketing, and strategy; both client-side and within agencies. I've had the opportunity to work with multinational brands, growing businesses, and ambitious founders across North America, Europe, and the Middle East, helping them navigate growth, launches, repositioning, and everything in between.
Coana is where all of those experiences come together, allowing me to bring that perspective into a more direct and hands-on way of working.
Today, I work closely with founders and teams, helping them make sense of brand strategy and marketing, build confidence in their decisions, and create brands with a strong foundation for growth.
Lebanese-Mexican, I speak four languages (English, Spanish, French, and Arabic), am based in Mexico City, and work remotely with clients globally.
My approach is hands-on. I believe that when founders and teams have absolute clarity on their path, growth becomes a natural by-product: when you know where you're headed, the path tends to reveal itself naturally.
Founder
Coana is supported by a wider collective of senior specialists: writers, creative directors, animators, and digital experts - people who have worked together and trust each other.