Building Brands & Leaders for Today's World
Strategy. Identity. Guidance.
Coana exists to move brands past generic playbooks. Defining your unique essence is the greatest competitive advantage, and it's where every strong brand begins.
We help leaders find their voice and brands own theirs, building the foundations to stay relevant in an evolving world.
What we do
Our team of senior strategists and creatives operates across London, Dubai, and Mexico City. With decades of combined experience working with startups and global brands, we work independently or as a team, depending on what your project needs: one expert for a focused sprint, or the full collective for long-term partnership.
Our collective includes creative studios, content developers, writers, and animators - all senior practitioners who bring specialist skills to your brand challenges.
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Defining the core foundation of your brand: who you are, what you stand for, how you differentiate in the market, and how you show up consistently across every touchpoint.
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Strategic positioning and voice development for founders, executives, and business leaders who need to build public visibility, establish industry credibility, and create lasting influence in their field.
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The complete strategic roadmap for entering new markets. Defining your positioning, building competitive advantage, creating go-to-market momentum, and capturing attention from day one.
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Ongoing strategic partnership and advisory to scale your marketing operations, refine your messaging and positioning, grow your reach across channels, and drive measurable business impact.
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Complete visual identity systems that translate your brand's essence into recognizable aesthetics - logo design, typography, color palettes, design language, and cohesive visual standards across all brand applications.
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High-level strategic creative oversight and leadership to maintain visual consistency, elevate your brand aesthetic, stay culturally relevant, and ensure cohesive execution across campaigns, content, platforms, and all brand touchpoints.
Senior
Partners
Direct access to experts,
no junior hand-offs.
Global
Reach
Rooted in London,
Dubai, and Mexico City.
Flexible
Model
One-time projects
or ongoing retainers.
Who we work with
New ventures building their first brand or launching to market.
Established businesses seeking to scale and grow with clarity.
Business Leaders developing their personal brand.
Agencies who need senior strategic backup.
Our Approach
• We believe in exploration, uncovering what makes you different through deep discovery and strategic clarity.
• We bring knowledge, senior-level experience across industries, regions, and challenges you haven't hit yet.
• We create with intention, every brand decision rooted in purpose, essence, and human connection.
